Cereal Marketing Plan Essay - 1382 Words

OMG ACTIVE CEREAL TWO-YEAR MARKETING PLAN By Christine Shao Name and appropriateness of choice OMG is a pet phrase among teenagers and also I want to deliver a message to costumers that the cereal has amazing taste. Our target customers are teenagers, so the word ‘ACTIVE’ is used to describe how the teenagers should be. Summary of market position OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan, which naturally helps lower cholesterol re-absorption. It is made from 100% wholegrain rice imported from China DongBei where produces the top rice in the world. It is also high in fibre, iron and the B vitamins, B1, B2 and niacin. OMG†¦show more content†¦Other notable strengths in OMG Active Cereal include: †¢We will use excellent grocers as global channels of distribution (i.e., Woolworths, Coles, and IGA etc.) †¢ Our pricing strategy is below most of our competition, giving OMG Active Cereal a competitive edge with consumers looking for value for their money. Weakness- A major foreseeable weakness OMG Active Cereal may encounter is that the cereal could be perceived by the public as just another â€Å"nutritious cereal†. There are many kinds of nutritious conscious cereals in today’s market produced by several different companies. Each year, a few more of these cereals are created and placed on each and every grocer’s shelves. A weakness for our newly released cereal could be that breakfast-eating consumers will group OMG Active Cereal along with the average nourishing cereals before eating or becoming cognizant of our cereal’s fantastic features other than especially served for the teenagers. Threat – OMG Active Cereal‘s most noteworthy threat is that soon, many cereal companies will also release a breakfast product that focused on teenagers. Opportunity - Compared to the rest of the market, OMG Active Cereal‘s most notable opportunity is that it is the first cereal which is especially served for the teenagers at the ages of 13 years to 19 years. Competitor analysis OMG Active Cereal has two major competitors- Uncle Tobys and Kellogg’s. Accounting to an online researchShow MoreRelatedMarketing Plan Cereal Bars3872 Words   |  16 PagesWake Up! Marketing Plan | January 17 2010 | Seminar Tutor – Hina Khan. | By James Craven, Katie Fortune, Rory Dunlop, Karl Dickey, Omar Farooq and Sarah Crawford | 1. Market Overview The cereal bar market in the UK in rapidly expanding. Bored with conventional approaches to cereal bars Wake Up bar aims to add extra value to an already popular product. 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